ABOUT US

A cozy living room with a modern beige coffee table, rattan armchair, light curtains, and framed art on pale walls. Soft light comes through a large window, highlighting small decorative items on the table.

Our Story

Mushie was founded in 2018 by Mushie and Levi Feigenson shortly after the birth of their second child. What started in a spare bedroom of their home soon grew into a company guided by the belief that baby products can be both beautiful and practical. With that vision, Mushie the brand grew alongside their son, shaped by the everyday moments and needs of family life.

Our Mission

Today, our products are thoughtfully designed in Houston and Sweden by Mushie and a passionate team of designers who use safe, non-toxic materials like food-grade silicone and organic cotton to prioritize your family’s well-being. Our products are made to last, helping reduce waste and encouraging thoughtful, sustainable choices. By blending high-quality, eco-conscious materials with minimalist design, we create everyday essentials that parents love as much as their little ones do.

Pastel-colored baby and toddler toys, including an abacus, stacking rings, teething beads, alphabet letters, bowls, utensils, and toy rockets, are arranged on a light surface with a playful, whimsical style.

CALM TO PARENTHOOD

A beige banner with three sections titled Function, Safety, and Beauty, each listing features: durability and sustainability; family well-being and ethical sourcing; and minimal, modern products for babies and parents.

WHAT EVERYONE IS SAYING

Glamour in the press
Dwell in the press
Buzzfeed in the press
Vogue in the press
Forbes in the press
Motherly in the press

The Mushie Community

We want to make it easier to live well, and our work doesn’t stop with childhood essentials. We invest in undeserved communities around the world and participate in programs that support families in need.

By partnering with organizations that specialize in these areas, we can do our part to make good things happen in our local community and on a global scale.

Learn More
Smiling children in colorful and white clothing stand near yellow water containers labeled mushie Operation Water For All. They appear happy and wet, suggesting they have just accessed water. Huts are visible in the background.
A baby wearing a knitted hat and a lavender sweater sleeps peacefully, holding a pacifier in their mouth, while lying on a textured cream-colored blanket.

Wholesale Partnerships

Become a retailer for Mushie baby essentials or FRIGG® pacifiers

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